Topic:

Dialogue with Information

Brief description:

The inherent properties of a text dictate its information transmission in a linear manner. Editorial design is built upon a deep understanding and analysis of the content, capturing the internal logic of information flow, structuring space effectively, and achieving a precise visual representation of the message.

In this course, we will approach the design process through the lens of editorial design. We will dissect and interpret information—much like peeling back the layers of an organism to explore the interconnections between its components. How can we efficiently organize information within spatial constraints? How can we identify and establish the underlying relationships between key pieces of information during the editorial process?How can we translate abstract concepts into tangible visuals, completing the transformation into a visual language? How can we apply diverse editorial design strategies to communicate the core message and materialize the book’s physical form? These questions will guide us in constructing a layered, cohesive information system throughout the design process.

Biography:

Editor and Chief of the Design Department at the Chemical Industry Press, Vice Secretary-General of the Book Arts Design Committee of the Publishers Association of China. Her design works have won the 2024 "Best Book Design from all over the world" award; 2021 and 2024 D&AD Yellow Pencil Awards (UK); Gold and Silver Cubes from New York ADC; New York TDC Design Award; One Show Merit Award (USA); DFA Design for Asia Gold Award; KTK Kan Tai-Keung Design Gold, Silver, and Bronze Awards; the “Beauty of Books in China" Award; China Publishing Government Award for Book Binding Design; Gold Awards at the 9th and 10th National Book Design Art Exhibitions; Award 360°Annual Best Book Design Award; GDC Award Jury Award; Hiiibrand International Brand & Communication Design Award, and more. Linlin Yin’s works are selected for the Tokyo TDC and APD Design Yearbook, and are exhibited at book design exhibitions both domestically and internationally. She serves as a judge for “Beauty of Books in China" and She has worked as an art editor for over 100 books, including numerous national-level key publications.