Course title:

Creative Process — The Key To Your Success

Course description:

This workshop will focus on the creative process as the true engine behind meaningful branding and identity design. The program centers on deep ideation, rapid exploration, and conceptual precision — moving beyond stylistic formulas, cultural standards, or inherited Modernist approaches toward originality rooted in context and intent. We’ll examine how expansive thinking, structured experimentation, and critical editing lead to visual systems that serve both cultural and commercial institutions with clarity, character, and longevity. This workshop frames visual identity as the outcome of focused curiosity and creative inquiry — allowing your work to become distinctive, unique, and alive across media, space, and audiences.

Bio:

Jan Wilker grew up in Ulm, Germany. He attended Stuttgart University's architecture school, and later graduated from the State Academy of Art & Design Stuttgart in Communication Design. He moved to New York in late 2000 to start karlssonwilker, a design studio, with Icelander Hjalti Karlsson. Together with their small, tight-knit team, they work with an eclectic list of clients on a wide range of projects. Jan has taught at Cooper Union, SVA, and Parsons. He frequently lectures and holds sought-after design workshops around the world. Jan is a member of AGI and currently serves as its US group's national president. He is part of DeTao Masters Academy in Shanghai.
Clients include: Bloomberg, MINI/BMW, Nintendo, Puma, Samsung, Swatch, Vitra, Adobe, Museum of the Moving Image, Reykjavik Art Museum, Calder Foundation, Charles and Ray Eames Foundation.