Topic:

A — Z

Brief description:

Discover the art of blending Latin lettering with Chinese writing in this unique workshop designed to explore the creative possibilities of cross-cultural design. Participants will learn to craft a custom Latin lettering logo, delving into the intricacies of ligatures, compensations, and legibility—ideal for those new to Latin letter forms. Once the foundation is laid, we will introduce Chinese writing into the design, creating a harmonious fusion that reflects both traditions. This hands-on experience offers an opportunity to engage with typography, explore the dynamics of multilingual design, and push the boundaries of lettering as a universal art form. No prior experience in Latin lettering is required—just an open mind and a willingness to experiment. Join us and create something truly one-of-a-kind!

Biography:

Alejandro Paul is the co-founder of Sudtipos, one of the most influential projects in the typographic development of South America. His career began as an art director in packaging design studios, later evolving naturally into type design. Over the years, he has created more than 200 fonts for global agencies and commercial projects. His work has been featured in international biennials and has received numerous awards from prestigious institutions such as the Type Directors Club of New York and Tokyo, among others. In 2011, he became the first Argentine designer to represent his country in the prestigious Alliance Graphique Internationale (AGI), where he continues to contribute to the global dialogue on typography. Additionally, his work is part of significant collections, including the Museum of Fine Arts in Boston and the Museum of Modern Art in Buenos Aires.