Topic:

Requirements and Solutions

Brief description:

Emphasis on discussion and presentation. We will talk about design requirements of a design project, how to approach it, develop a design solution and reach a final decision. How to incorporate the idea of branding into packaging design and help a product maintain its classic status over time. We will also look into the importance of a logo in the perception of a company or brand, and how graphics and logo work together.

Biography:

Graphic Designer

Graduated from Tokyo University of the Arts, Department of Design, in 1979, then from its Graduate School in 1981. Worked for Dentsu Inc., before establishing Taku Satoh Design Office (TSDO Inc.) in 1984. Additionally, Satoh is a member of Alliance Graphique International (AGI).

His work includes product development (Nikka Whiskey Pure Malt), packaging design (LOTTE XYLITOL Gum, Meiji Oishii gyunyu), graphic design (PLEATS PLEASE ISSEY MIYAKE), logo design (21st Century Museum of Contemporary Art, Kanazawa; National Museum of Nature and Science, Tokyo), as well as on branding and corporate identity (CI) programs. He provides art direction on the educational channel of NHK Television, Nihongo de Asobo, overall direction for Design Ah! and Design Ah! neo on the same channel, and overall direction of 21_21 DESIGN SIGHT. He has planned exhibitions such as water (2007), JOMONESE (2012), Design Anatomy (2016) and Design Ah! (2013, 2018-2020). His publications include Sosuru Shiko (Shinchosha, 2017) and Mark Book (KINOKUNIYA COMPANY, 2022) and Just Enough Design (Chronicle Books, 2022). Many prizes include Mainichi Design Awards, the Minister of Education Award for Fine Arts, the Medal with Purple Ribbon by the emperor of Japan.