Topic:

Layout and Editing

Brief description:

We are always wondering what is a good design. As designers, we should follow the project itself to look for the design direction in the content, where the solution is waiting to be discovered.

Book design is a comprehensive process that requires the collaboration of clients, designers and producers. Concept, size, material, binding, and time should be considered at once. Something unique should be searched for within the possibilities of printing and binding.

In the course, I will share some projects with you to find out how to construct a complete and narrative logic through “active editing”. Let’s transform book design from “passive” to “proactive” involvement.

Biography:

Pan Yanrong is a member of Alliance Graphique Internationale (AGI), a member of Book Design Art Working Committee of the Publishers Association of China, working as a master tutor at Nanjing University of the Arts, a founder and creative director of T-Change Design.

He has won numerous professional design awards, including: “The Most Beautiful Books in the World” in Leipzig, Germany; Graphite Pencil and Wood Pencil of D&AD Awards; Silver Pencil and Copper Pencil of One Show Awards; Silver Cube and Copper Cube of the New York ADC; Selected by Tokyo TDC; Gold Award of Graphic Design in China (GDC); Gold Award for Design of the Year of Award 360; The Most Beautiful Books in China; Gold Award of the Most Beautiful Books in Norway; Gold Award of the 9th National Exhibition of Book Design in China; Asia’s Most Influential Design Award under DFA Awards; Chinese Government Publishing Award…

He has served as the judge of the 100th ADC Annual Awards, the GDC Award 2021, GDC, the Most Beautiful Books in China, and his works have been exhibited in art galleries in Lucerne, Milan, New York, Berlin, Tokyo, Hong Kong, and other places.