Topic:

Thinking Ahead：
Sketching the Future of Graphic Design

Brief description:

The field of graphic design is changing rapidly. Technological advances, particularly the emergence of AI, a volatile market, and shifting cultural perceptions of our craft make the future of graphic design uncertain. Is our field in danger of disappearing? Conversely, are there new opportunities for transformation? Where do you see yourself as a graphic designer in 10 years?

In this course, we'll be using the methodology of the visual essay to explore these questions and more. Combining analog and digital tools, we'll work on the creation of a zine. This format allows the maker to develop and explore images and text in a personal and experimental way. The goal is not to represent reality, but to use imagination and serendipitous discovery to create a personal interpretation of a social issue.

Biography:

Lizzy Onck studied philosophy at the University of Amsterdam and visual communication at the Weißensee Academy of Art and the University of the Arts (UdK), both in Berlin. Before founding Onck West, she worked at Fons Hickmann m23 in Berlin and Wkshps in New York – both renowned studios in the field of art and culture. Since 2021 she runs Onck West together with Wim Westerveld. The studio aims to create meaningful visual identities in close collaboration with clients. The studio’s work is research-based, conceptual, and sensitive, with an eye for detail and a strong emphasis on typography. Since 2023 she also teaches graphic design at the Weißensee Academy of Art in Berlin.