Topic:

Spatial Messages

Brief description:

When spatial and graphic design for visual communication work together, messages can develop an enormous impact. Directional and orientation systems, graphics and lettering on buildings inform and direct us, while at the same time contributing to the identity and formation of an image. Media such as exhibitions offer valuable opportunities for contact through direct encounters between people, exhibits and offers. Spatial installations for visual communication (systems with form, space, symbolism and message) allow sensual and multi-dimensional perception.

The workshop is about using such contact opportunities and about the interplay of architectural elements and graphic design; a visible result of this course are “spatial messages” – communicative interventions in public space.

Biography:

Andrea Gassner is an Austrian designer at the interface between design, art and architecture. After graphic arts training in Switzerland and a Master’s degree in the Netherlands, Andrea Gassner took over the studio founded by Reinhard Gassner in 1976 and relocated it to the town centre of Feldkirch, Austria. Atelier Andrea Gassner is known far beyond national borders for its work on behalf of large and small, local and international customers and has already received numerous national and international awards. Above all, it is the steadfastness with which Andrea Gassner acts on the sturdy foundation of her highly professional skills and at the same time devises completely new concepts of visual and spatial communication and is able to assert them with her clients. Andrea Gassner is a member of designaustria as well as the selective Alliance Graphique Internationale (AGI) and the German Designer Club (DDC); Also a Member of the board of the 100 Best Posters in Berlin.